Because I know Sam wants a full month's use from his lenses, I prescribe new ACUVUE® VITA™ Brand.

Innovation is needed to elevate
the monthly contact lens wearing experience.

Our global research has shown that over 2/3 of current monthly wearers, like Sam, experience comfort-related issues. To address the discomfort, over 80% of them compensated with lens removal, breaks, or rewetting drops. And 73% don’t plan to tell their eye care professional about their challenging experiences. This current monthly experience could lead to an increase in drop out, as well as decreased patient satisfaction and practice loyalty.

How does ACUVUE® VITA™
deliver reliable, superior comfort?

New HydraMax™ Technology is a non-coated silicone hydrogel formulation balanced to help MAXIMIZE and MAINTAIN hydration throughout this lens. Designed for reliable, superior comfort - all month long.

Learn about new ACUVUE® HydraMax™ Technology Learn about new ACUVUE® HydraMax™ Technology

To learn more about HydraMax™ Technology, watch the video below.

Lipid Integration

To understand how ACUVUE® VITA™ leverages the eye’s natural lipid function to help maintain hydration, it is
important to highlight the role of the lipids in the eye. Lipids are a natural and beneficial part of the tear film:

  • Aid in tear film spreading and lubrication
  • Help protect against tear film evaporation

With uniform lipid density and distribution in this lens, HydraMax™ Technology helps maintain lens hydration with
reduced evaporation through the lens.

ACUVUE® VITA™ Brand Monthly Contact Lenses provide superior comfort

Evaporation Rate

HydraMax™ Technology helps maintain lens hydration and gives ACUVUE® VITA™ an evaporation rate through the lens that’s 33% less than other monthly lenses.

ACUVUE® VITA™ Brand Monthly Contact Lens Evaporation Rate

Superior Comfort

HydraMax™ Technology helps deliver superior comfort - all month long.
In a clinical study, patient ratings for ACUVUE® VITA™ were superior at weeks 1, 2, 3, and 4 for "Overall Comfort" as compared to all other leading monthly lenses.

ACUVUE® VITA™ Brand Monthly Contact Lenses deliver superior overall vision correction vs competitors

Additional Benefits

In addition to comfort, patients ratings for ACUVUE® VITA™ were superior for "Overall Quality of Vision" among leading monthly lenses.* ACUVUE® Brand Benefits also include INFINITY EDGE™ Design and UV Blocking.

Overall Quality of Vision (Based on patient responses for a month)

ACUVUE® VITA™ Monthly Contact Lenses provide the best overall quality of vision based on patient response over a month


A smooth, tapered edge profile and minimal edge height add yet another dimension of comfort.

ACUVUE® Brand Contact Lenses INFINITY EDGE™ Design means less discomfort

UV Blocking

ACUVUE® VITA™ is the ONLY monthly lens that meets UV standards among all leading monthly brands.

ACUVUE® VITA™ Brand Monthly Contact Lenses provide the highest UV blocking available

ACUVUE® VITA™ Brand Contact Lenses are indicated for vision correction as a daily wear lens with one-month recommended replacement.  As with any contact lens, eye problems, including corneal ulcers, can develop.  Some wearers may experience mild irritation, itching or discomfort.  Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems.  Consult the package insert for complete information.  Complete information is also available by visiting or by calling 1-800-843-2020.

“Overall Quality of Vision” was demonstrated by the cumulative odds of having a superior visual experience versus Air Optix® Aqua, Biofinity® and ULTRA.

†Class 1: Must transmit less than 10% (<10%) of UVA and 1% (<1%) of UVB. UV-blocking percentages are based on an average across the wavelength spectrum.

WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.

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You will still be responsible for any fees contracted or accrued on your account, and there are no refunds. You may continue to use your services until your contract end date on [SERVICE END DATE].

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Why are we replacing UPP?

We are discontinuing UPP in order to renew and continue our commitment to advocate for the doctor-patient relationship and against legislation that threatens to deregulate the industry and undermine patient health.

We introduced UPP in 2014, and today a majority of patients are paying less for their ACUVUE® Brand Contact Lenses than two years ago. Since 2014, there have also been significant legal and legislative challenges to UPP across the country that are distracting our focus on emerging issues that could lead to deregulation of contact lenses. Proponents of deregulation advocate for harmful policies, such as online prescribing of contact lenses and extending contact lens prescription expiration limits. Opposing these efforts requires our undivided attention. 

Our new ACUVUE® Rewards Program replaces UPP and provides similar benefits—affordability, access, and patient retention.