ACUVUE® Brand Contact Lenses

February 28, 2013


For further information, contact:  
Gary Esterow    Michele Gray
VISTAKON® Division Johnson & Johnson Vision Care, Inc. (917) 449-9250
(904) 629-6232  





Company cites higher consumer demand for newer, innovative products


JACKSONVILLE, Fla. (February 28, 2013) – VISTAKON® Division Johnson & Johnson Vision Care, Inc., today announced it will be discontinuing three of its older brands in 2013.

ACUVUE® Brand Contact Lenses, the product that revolutionized the industry in 1987, will no longer be available in select base curves and parameters in the U.S. as of July 1, 2013. All 9.1 base curves and 8.4 and 8.8 base curves of parameters from -6.50 to -11.0 are being discontinued. Products with 8.4 and 8.8 base curves and parameters ranging from -0.50 to -6.00 will continue to be available. All parameters of ACUVUE® Brand Contact Lenses BIFOCAL and ACUVUE® 2® COLOURS® Brand Contact Lenses will be discontinued as of December 31, 2013.

“Contact lens wearers continue to embrace innovative new materials, technologies, and designs that meet their vision, comfort, and lifestyle needs,” says VISTAKON® president Dave Brown. “Providing patients the best vision correction product experience is a critical factor in helping eye care professionals serve their patients and grow their practice. Eye doctors can easily upgrade patients from these older lenses to more popular and innovative brands such as ACUVUE® OASYS® Brand Contact Lenses, 1-DAY ACUVUE® MOIST® Brand Contact Lenses, and 1-DAY ACUVUE® TruEye® Brand Contact Lenses. These brands are better poised to help make patients happy about the contact lenses they wear, and the doctor who fits them.”

Nine-in-ten doctors believe that their contact lens patients associate their contact lens wear experience with their opinion of them as a doctor and that patients’ product experience is either “extremely” or “very important” to the likelihood of them returning to the office for their next eye exam according to optometrists participating in a survey conducted on behalf of VISTAKON®. Respondents identified the vision correction product experience as the most important driver of patient happiness.

Nearly all (99 percent) optometrists surveyed agree that keeping patients happy leads to practice growth through referrals. “The ACUVUE® family of products is the number-one best selling contact lens brand overall in The United States,” says Brown.. “Enduring practices are built upon happy patients, and practitioners continue to tell us how high demand for brands such as 1-DAY ACUVUE® TruEye®, ACUVUE® OASYS® ,Brand Family and 1-DAY ACUVUE® MOIST® Brand family are creating happy and enthusiastic patients.

“Our work is not done,” added Brown. “Johnson & Johnson Vision Care, Inc. continues to invest heavily in research and development so that we may carry on our heritage of and commitment to bringing healthy vision to everyone, everyday through innovative new products.” 

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON® Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting


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VISTAKON® ACUVUE®, ACUVUE® 2® COLOURS® ACUVUE® OASYS®, 1-DAY ACUVUE® MOIST®, and 1-DAY ACUVUE® TruEye® are trademarks of Johnson & Johnson Vision Care, Inc.


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Why are we replacing UPP?

We are discontinuing UPP in order to renew and continue our commitment to advocate for the doctor-patient relationship and against legislation that threatens to deregulate the industry and undermine patient health.

We introduced UPP in 2014, and today a majority of patients are paying less for their ACUVUE® Brand Contact Lenses than two years ago. Since 2014, there have also been significant legal and legislative challenges to UPP across the country that are distracting our focus on emerging issues that could lead to deregulation of contact lenses. Proponents of deregulation advocate for harmful policies, such as online prescribing of contact lenses and extending contact lens prescription expiration limits. Opposing these efforts requires our undivided attention. 

Our new ACUVUE® Rewards Program replaces UPP and provides similar benefits—affordability, access, and patient retention.