Learn how we’re committed to partnering with you to advance vision care.

Learn how we’re committed to partnering with you to advance vision care.

Our Promise

We call it our fundamental business truth: Your success is essential to Our success. When your practice grows and flourishes, so does ours. 


At Johnson & Johnson Vision Care, Inc., we have operated according to this simple, but profound, principle for over 30 years. And it is the inspiration and energy behind every year of our 3 decades of Global leadership in the contact lens marketplace.

But history tells only a small part of the story. It is what we will do together in partnership over the next 3 decades that will truly change the very meaning of vision care.

Our commitment to innovation is unwavering. But at the center of all of the R & D efforts—be they technological, educational, or commercial in nature—is our commitment to advancing the eye care profession.

We thank you for your partnership and look forward to the continued journey together.

Together: Your Patients, Your Practice, Our Commitment™



Evolving our customer and patient strategy

We are excited to share programs we are developing to benefit you and your patients, while remaining true to what has always driven us—offering industry-leading innovation, investing to grow the contact lens market, providing access to affordable products, and offering education and advocacy—all while working to advance vision care. You can count on us to continue to work with you to preserve the important doctor-patient relationship.


We will replace Unilateral Pricing Policy (UPP) with a new state-of-the-art rewards program to further improve patient affordability and help patient retention.


This is a market-first, digitally enabled patient incentive and reward program that will be simple and convenient. Here are some highlights:

  • It will allow patients to buy and submit rewards from their mobile phone before they even leave your office

  • It is available for nearly all of your ACUVUE® Brand patients, including ACUVUE OASYS® Brand Contact Lenses, 1-DAY ACUVUE® MOIST Brand Contact Lenses, 1-DAY ACUVUE® TruEye® Brand Contact Lenses, and 1-DAY ACUVUE® DEFINE® Brand Contact Lenses

  • It will reimburse your patients in less than 2 weeks—up to 5 times faster than the industry standard

Tireless commitment to you and your patients

We continue to set the pace to preserve the important doctor-patient relationship, and ensure access to innovation in the vision care marketplace. This includes our ongoing efforts at the state and federal levels to preserve important patient safeguards, such as upholding the current one-year prescription expiration date, and the inclusion of brand names on prescriptions. It also includes our efforts to address critical issues with the existing outdated passive verification process.


Our promise to you

Across all of our work, you can count on Johnson & Johnson Vision Care, Inc. to continue to innovate, improve access to our products, and advance patient health and safety. As always, we remain committed to you, your patients, and the profession.


  • Last year, we had 4 product launches, including breakthrough products such as 1-DAY ACUVUE® MOIST Brand MULTIFOCAL Contact Lenses and ACUVUE OASYS® Brand Contact Lenses 1-Day with HydraLuxe™ Technology to help meet your patients’ needs
  • We are on track to introduce 8 new products in the next 4 years, with our newest innovation coming this July



Investing to Grow

We're amplifying our investment in education through marketing efforts aimed at activating new contact lens wearers—and driving those patients to visit an eye care professional to improve their vision and overall health.

  • Providing top-level support of national, regional, and state optometric associations
  • Delivering high-quality, peer-to-peer product education programs
  • Partnering with educators and students to share up-to-the-minute technology and scientific developments related to our contact lens innovations


Access & Affordability

Today, a majority of patients are paying less for their ACUVUE® Brand Contact Lenses than they were 2 years ago—and the company’s new efforts will help ensure patients continue to have access to the solutions they need.

  • Increased ACUVUE® Brand access provides the opportunity for patients to purchase lenses with the help of their eye care professional
  • In 2014, we invested $60 million to lower the cost of our products to all of our customers and to help level the cost of our products across customers—resulting in lower prices for the majority of ACUVUE® Brand patients, greater pricing transparency, and improved patient retention
  • These lower and stabilized prices stay intact, even with the discontinuation of UPP



Johnson & Johnson Vision Care, Inc. remains active across the country in fighting policies that threaten the critical doctor-patient relationship and patient safeguards. 


For more information, visit www.jnjvisioncareinfo.com.

  • Leading the formation of the Patient Vision Care Safety Coalition to prioritize the preservation and enforcement of important contact lens consumer safeguards
  • Testifying before the Federal Trade Commission for review of the Fairness to Contact Lens Consumers Act
  • Developing educational materials for state and federal lawmakers about the contact lens industry
  • Fighting to prevent the online prescribing model (with no face-to-face exams)





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Why are we replacing UPP?

We are discontinuing UPP in order to renew and continue our commitment to advocate for the doctor-patient relationship and against legislation that threatens to deregulate the industry and undermine patient health.

We introduced UPP in 2014, and today a majority of patients are paying less for their ACUVUE® Brand Contact Lenses than two years ago. Since 2014, there have also been significant legal and legislative challenges to UPP across the country that are distracting our focus on emerging issues that could lead to deregulation of contact lenses. Proponents of deregulation advocate for harmful policies, such as online prescribing of contact lenses and extending contact lens prescription expiration limits. Opposing these efforts requires our undivided attention. 

Our new ACUVUE® Rewards Program replaces UPP and provides similar benefits—affordability, access, and patient retention.