ACUVUE® Brand Contact Lenses

ACUVUE® Brand Contact Lenses

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INTRODUCING

ACUVUE® VITA™ Brand Contact Lenses with HydraMax™ Technology

Designed for reliable, superior comfort — all month long.

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ACUVUE® VITA™ Brand Contact Lenses with HYDRAMAX™ Technology

Have your patients tried ACUVUE® VITA™ Brand? Share feedback

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Your fellow eye care professionals share their experiences with ACUVUE® Brand Contact Lenses.

SHOW PATIENTS

HOW TO PUT IN AND TAKE OUT CONTACTS

Set your patients’ minds at ease with this step-by-step instructional video for new wearers.

TOGETHER:
YOUR PATIENTS
YOUR PRACTICE

OUR COMMITMENT™

Let’s change the future of eye care together.

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You will still be responsible for any fees contracted or accrued on your account, and there are no refunds. You may continue to use your services until your contract end date on [SERVICE END DATE].

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Why are we replacing UPP?

We are discontinuing UPP in order to renew and continue our commitment to advocate for the doctor-patient relationship and against legislation that threatens to deregulate the industry and undermine patient health.

We introduced UPP in 2014, and today a majority of patients are paying less for their ACUVUE® Brand Contact Lenses than two years ago. Since 2014, there have also been significant legal and legislative challenges to UPP across the country that are distracting our focus on emerging issues that could lead to deregulation of contact lenses. Proponents of deregulation advocate for harmful policies, such as online prescribing of contact lenses and extending contact lens prescription expiration limits. Opposing these efforts requires our undivided attention. 

Our new ACUVUE® Rewards Program replaces UPP and provides similar benefits—affordability, access, and patient retention.